I am a UK-based illustrator, 2D art, and design expert with over a decade of experience. My journey spans the vibrant worlds of illustration, children’s psychology, and UI/UX/product design, blending creativity and functionality to craft unforgettable experiences. I specialize in creating whimsical, engaging worlds for young minds, bringing stories to life with every brushstroke and pixel.
I believe in designing with a purpose, capturing children’s curiosity and encouraging them to explore, learn, and grow. My illustration work is complemented by my growing expertise in UI/UX, allowing me to create seamless, interactive experiences that are as fun as they are educational.
For me, creating change begins with empowering children to imagine and build the future. I’m deeply passionate about understanding what children need to learn and how they experience the world. This focus on both the 'what' and the 'how' shapes my detail-oriented approach to children's illustration and design.
So, if you’re ready to make a lasting impact on the future of children’s creativity and education, let’s create something magical together!
Work Experience
2D artist (2023-Present)
Bell Fruit Studio / Burton Upon Trent
Created sketches, digital paintings, and polished artwork for characters and
environments aligned with game direction.
Designed and developed game assets, digital illustrations, concept art,
character art, and in-game visual content for production.
Collaborated with art and production teams to ensure asset consistency and
uphold high visual quality standards.
Produced animations that enhanced visual storytelling and streamlined game
development workflows.
Senior illustrator (2020-2022)
Sammy Satsuma / London
Enhanced brand storytelling through cohesive digital illustrations and character designs, contributing to a consistent visual identity.
Created 24 unique characters aligned with defined personalities and story
requirements, enriching narrative depth and audience connection.
Designed and illustrated recipe book featuring 25 healthy food recipes,
enhancing children's and parents' engagement with nutritious meals.
Co-founder, Product Designer (2019-2020)
Kuchiba / Tehran
Designed mobile game from scratch, implementing 90 levels with distinct visual language tailored for young players.
Created 12 characters and supporting game assets based on children's personas, enhancing engagement and immersion.
Developed core game art informed by competitor benchmarking, user feedback, and iterative testing.
Refined player experience through play feedback and ongoing visual
improvements, ensuring alignment with children's preferences.
Product Designer, Head of illustration (2015-2019)
DastaneMan / Tehran
Developed personalised visual systems, digital illustrations, and painted
components that enhanced user engagement with stories.
Ideated and designed children's books and visual products, with titles selling
more than 13,000 copies.
Contributed to product and interface design by providing user-centred design
insights and light UI/UX solutions.
Skills
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Digital Illustration
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Concept Art
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2D Animation
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Game Art & Assets
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UI/UX Design
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Spine Animation
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Visual storytelling
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Art direction
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Character development
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3D modelling
EDUCATION
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Google, 2024
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Google UX Design Certificate
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Alzahra University
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Mashhad, Iran, 2014
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Bachelor's Degree: Graphic Design
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Art & Culture University
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Mashhad, Iran, 2012
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Master's Degree: Illustration
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